DS for Norwegian EuroPark

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Advertising and information goes digital!
Digital Displays replace advertising and information posters

EuroPark
Europark parking facilities in Norway are set to have significant update as a result of an agreement with ZetaDisplay and EuroPark Norge to deliver the ZetaDisplay’s media platform. By using the platform Europark will be able to replace selected areas of its advertising and information posters by digital displays, and it will allow them to deliver specific communication to it’s customers in the parking areas. Customers will benefit from enhanced offers and regular up-to-date information.
 
The ZetaDisplay’s media platform for digital signage Europark will ensure that up-to-date campaign messages, news and offers of the day are sent out to either the whole chain or to individual parking areas.
 
Leif Liljebrunn, CEO of ZetaDisplay said “We see our co-operation with EuroPark as a success for our strategy in acting as a pan-Nordic supplier, whereby our subsidiaries operate as local suppliers in each country. We are seeing a marked increase in the demand for a Nordic player within Digital Signage, and feel that we are well positioned for the future,”
 
EuroPark is the largest parking area operator in Norway and has subsidiaries in Sweden and Denmark with a total of 100 000 places offering parking to about 27 million visitors each year. EuroPark is owned by the global parking company APCOA with over 1.4 million parking places in 4,400 parking units.

Thursday, January 26, 2012

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