Audience Measurement

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Rhonda Software has introduced an automated way to measure ad impact called myAudience-Measure to help companies leverage value out of their trade shows, product display or kiosk advertising. This new computer vision solution uses a USB camera and an Internet-connected PC to track the visitors attracted to a particular display ad or static product display then translates those images into demographically stratified data about audience that is most sensitive to a particular product or advertising.
 
myAudience-Measure does not records or transfers any images or video, but to aid marketers it can still provide useful, accurate audience statistics without the need to save personal visual data.
 
To use myAudience-Measure, marketers simply mount the USB camera frontally next to the display advertising or a static retail product display, allowing it to face the visitors who view the object of interest. When a visitor in the camera's field of view pays attention to advertising or a static retail display, myAudience-Measure detects the person's age group and gender and the amount of time he or she directly looks at the object of interest. The data is then compiled in Rhonda Software's Web Reports Portal, where the user can log in and see raw data, build diagrams, analyze audience characteristics and activity in dependencies and acquire customized marketing report.
 
The result is a timely and accurate measurement of a target audience that allows a company to measure the impact of its featured product or event advertising. myAudience-Measure data details the effectiveness, attractiveness, attendance, visibility and other characteristics of the display ad by age group and gender. Having access to that kind of invaluable data, said Rhonda Software spokesperson Natasha Chichaeva, means a company "can tweak its advertising to appeal directly to its core audience."