Autumn 2011

Cloud computing
Cloud computing gives you access to files and software which are hosted remotely. Instead of storing files on your own computer, data is located on remote servers and accessed over the internet
Software as a Service (SaaS)
Instead of buying software and running it from their home computers, users pay for software to be provided as a service. The service provider hosts, maintains and updates the software and the user accesses it over the internet. Payment is usually by way of a subscription fee.

As digital signage and other digital platforms grow in acceptance, so does the need for data processing and management systems that drive the technologies’ ability to deliver effective messaging.

These complex systems should encompass three major components: Processing of data to enable mass customisation of targeted messages, automated content management and generation, and integration of performance-based metrics.

All too often, current POS strategies are driven only by sales, marketing or technology. Instead of making the customer or shopper the focus of the POS strategy, you often find that solutions are orientated around screens, content management and other technological elements, as if these were the most important parts of the concept.
Instead of talking technology, we should try to understand how the human mind works at a subconscious level.

As digital signage and other digital platforms grow in acceptance, so does the need for data processing and management systems that drive the technologies’ ability to deliver effective messaging.