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Self-service and kiosk presentations at the Open Forum 2011 will focus on a variety of vertical markets and topics such as design and connectivity, as well as the overlap between self-service solutions and interactive digital signage solutions. The Usability Workshops this year are targeting the new growth market centered around car charging terminals and e-mobility and how the kiosk and digital signage industries can benefit from this booming sector.
 
Tuesday 24th May 2011: Case Studies
 

10.00   Case study: ARAL-BP Germany's nationwide DS rollout                                           Andreas Pankow   Managing Director Nordland Systems
               
               
               
               
               
10.30   Design considerations for an Industrial Kiosk System   Mehmet Özer   Application Engineer Intermas-Elcom GmbH
               
               
               
               
               
11.00   Digital Signage:
The whole truth? A short discussion about human senses 		  Ralf Kluth   Senior Principal Sovato
               
               
               
               
               
11.30   Invidis Top 100 – market leaders in Germany, Austria and Switzerland   Oliver Schwede   Senior Analyst Invidis Consulting
               
               
               
               
               
               
12.00   Content philosophy   Guillaume de la Tour   CEO and President Bluefox
               
               
               
               
               
12.30   Kiosks in a connected world   Gerard Meijs   Product Manager
Picture Kiosks EAMER 		Kodak
               
               
               
               
               
               
13.00   TCO - Understanding the Real Costs of Digital Signage   Louis D. Giacalone   President and Founder Coolsign
               
               
13.30   Digital Signage in Airports   Guy Konforti   DACH Regional Director C-nario
               
               
               
               
               
14.00   Shoppers respond to digital advertising - Results of a scientific study   Andrew McCall   Managing Director ROI Team
               
               
               
               
               
14.30   Usability Workshops: Expert Panel   A series of discussions and workshops on the growth of the e-mobility and charging station markets and the potential it holds for the Self-Service and DS industries  

 
 
Wednesday 25th May 2011: Interactive Workshops
 

10.00   WORKSHOP:               
Overview of Digital Signage                                     		      Steven Keith Platt
 
 
Margot Myers
 
 
Plus Industry Experts TBC 		  Director & Research Fellow

 
Director, Education & training

Platt Retail Institute
                   
                   
    In this session, participants will learn about how DS originated, what driving forces are fuelling the industry’s growth and what the future may hold for the sector.
     
     
     
     
     
     
                   
10.30   WORKSHOP:
Does DS Support your Business Strategy? 		      Steven Keith Platt
 
 
 
Margot Myers
 
 
Plus Industry Experts TBC 		  Director & Research Fellow
 
 
Director, Education & training 		Platt Retail Institute
                   
                   
                   
    Learn how to define potential target audiences; review communications objectives and desired outcomes; and discuss how to determine if a digital signage deployment aligns with your organisation’s strategy.
     
     
     
     
     
                   
11.00   Designing Innovations       John Jones   VP, Executive Creative Director, Retail R/GA Digital Agency
                   
                   
                   
                   
                   
                   
11.30   WORKSHOP:
Deploying and Operating a Digital Signage Network 		      Steven Keith Platt
 
 
 
Margot Myers
 
 
Plus Industry Experts TBC 		  Director & Research Fellow
 
 
Director, Education & training 		Platt Retail Institute
                   
                   
                   
    Before deploying a DS network, decisions must be made on content strategy, hardware, software, sites, where screens will be placed, and how equipment will be installed and maintained. During this workshop, you will learn what needs to be managed to successfully operate the network once installed.
     
     
     
     
     
     
                   
12.00   WORKSHOP:
Review of Four DOOH Deployments in the EU and the US 		      Steven Keith Platt
 
 
 
Margot Myers
 
 
Plus Industry Experts TBC 		  Director & Research Fellow
 
 
Director, Education & training 		Platt Retail Institute
                   
                   
                   
    As digital communications technology advances, there are deployers who are constantly looking for more innovative and effective ways to design their networks. In this session, we review deployments from both the EU and North America that demonstrate some inventive and creative approaches.
                   
                   
                   
                   
                   
                   
12.30   WORKSHOP:
Advancements in Content Development 		      Steven Keith Platt and industry experts   Director & Research Fellow Platt Retail Institute
                   
                   
                   
    The challenges associated with the creation and management of highly targeted messages, at a reasonable cost, in broadcast quality video, will be discussed. In this session, attendees will learn about advancements in the management and automated generation of video content.
     
     
     
     
     
                   
13.00   Context aware digital signage: Using sensors to understand the audience       Miquel Martin   Senior Researcher NEC Laboratories
                   
                   
                   
                   
                   
                   
13.30   WORKSHOP:
Panel Discussion
Digital Out-of-Home Challenges & Opportunities 		      WITH:
 
Christian Vaglio Giors
 
 
Lars Peters
 
 
Hosted by:
 
Steven Keith Platt 		   
 
CEO
 
 
Director
 
 
 

 
Director & Research Fellow

 
 
Neo Advertising
ECE flatmedia
 
 
 
Platt Retail Institute
                   
                   
                   
    In this session, industry leaders will discuss their networks and the outlook for the industry. Two major issues will be addressed: 1. Advertising agency and brand attitudes 2. From both the agency and brand prospective, what are the decision-making factors that influence whether DS is incorporated into a marketing campaign.
     
                   
                   
                   
14.00   WORKSHOP:
How Marketing Technology Influences the Customer Path to Purchase 		      Steven Keith Platt and industry experts   Director & Research Fellow Platt Retail Institute
                   
                   
                   
    Impacting the consumer along the entire path-to-purchase is discussed. The consumer buying process and media consumption models will be detailed. Practical execution examples will be presented.
     
     
                   
                   
                   
                   
15.00   WORKSHOP:
Panel Discussion
Digital Signage in Retail 		      WITH:
 
Bogdan Popescu 		  Director General Monopoly Media France
              Hosted by:
 
Steven Keith Platt 		   
Director & Research Fellow 		  
Platt Retail Institute
                   
                   
    In this session, representatives from major retailers will discuss their digital signage deployments, including the challenges they faced and how they have maximised the potential of their networks.
     
                   

 
 
Thursday 26th May 2011: Future Scenarios
 

10.30   WORKSHOP:
Panel Discussion
EU Outlook for Digital
Out-of-Home 		  WITH:
 
Dirk Hülsermann
 
Denis Gaumondie
 
Juan Clotet
 
Hugh Coghill-Smith
 
Leif Liljebrunn
 
Mariusz Orzechowski
 
Moderated by:
 
Lynn Matson
  		 
 
NEC (Germany)
 
OOH-TV (France)
 
Venco Digital Screens (Spain)
OneLAN Digital Signage (UK)                                                

 
ZetaDisplay (Nordic Region)
 
NEC Display Solutions (Poland)
 
 
 
Pro-Motion Technology Group

           
           
           
    In this open panel, industry experts from throughout the EU will address the status of the industry in their respective country, and their opinions as to the direction of the market.
     
     
             
             
             
13.00   EAFS
Self-Service Awards 2011 		Jens Schindler   President European Association for Self Service
             
             

Interactive Digital Signage

EloTouch

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