Neil Eddleston
After obtaining an Honours Degree in Economics Neil Eddleston worked in marketing research for 10 years in commercial television in the United Kingdom.
Neil joined JCDecaux in 1993 to develop increased accountability in the outdoor advertising medium. Based in London, he is currently Managing Director of JCDecaux OneWorld, responsible for marketing and research activity in the 55 countries worldwide in which the JCDecaux group operates. In this role he has overall responsibility for Innovate international, the JCDecaux division generating creative solutions in the use of the outdoor medium in more than 35 countries, and is closely involved with the development of digital platforms throughout the group.
Neil sits on the board and technical committees of industry audience measurement bodies throughout the world. He was a member of the steering group and Chairman of the technical committee of the recently published Esomar global guidelines for outdoor audience measurement, GGOODAM.
Neil lives in the English county of Oxfordshire with his wife, three children.
Wednesday, May 12, 2010
















