Zero Creative joins PRI

Version imprimable

Netherlands-based Zero Creative, a successful pioneer in the field of value-added 3D, has become a member of the Platt Retail Institute. As a member, Zero Creative will contribute valuable know-how regarding profitable 3D and interactivity applications for marketing purposes.

Steven Keith Platt, PRI Director and Research Fellow, said, "We are pleased that Zero Creative has chosen to align itself with PRI's international range of clients and contacts by joining the Institute."
 
The founders of Zero Creative started their business in 2005. Their vision since then: the future of digital signage is both 3D and interactive. In the past six years, the company has collected knowledge, network and performed all R&D necessary to make its vision reality. Now, Zero Creative offers a full 3D digital signage solution. This solution includes its own naked-eye xyZ 3D Displays, a very comprehensive 3D Digital Signage platform, 3D interactivity (touch and touch-less), 3D animation and 3D conversion. As of now, Zero Creative shall start contributing knowledge on these fields to PRI and its members.
 
"We believe the future of digital signage is both 3D and interactive," said Zero Creative's Jean-Pierre van Maasakker. "Our membership in PRI will help solidify our global position in 3D."
 
Platt Retail Institute (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. PRI serves as a knowledge bridge between the academic world and industry, by synergizing the wealth of knowledge being produced at the university level with the need for more advanced yet practical business research and insight at the customer level. In addition to its global consulting expertise, PRI also publishes pioneering industry research.