Traveller’s TV

Version imprimable

ICMoving has deployed an outdoor digital network in Italian airports, reaching more than 100 million people. 
 
The new TV network is an infotainment platform that broadcasts general information, advertising, entertainment and services throughout six major airports in Italy.
 
Working with Scala Certified Partner M-Cube, ICMoving launched the TV network, which spans 170 HD LCD displays in high-traffic airport locations. The company use Scala 5 software to manage all content that is driven to the screens. Through this set-up, the company interacts with a large audience in various airports and adds to the customer’s experience by broadcasting information and entertainment.
 

The main benefit of the new Scala-based system is that ICMoving Channel can now rely on much higher stability compared to the old network. In addition, the time needed to update content is significantly lower than before. Most importantly, airport visitors no longer see the screens as traditional televisions, but as a modern and valuable infotainment platform.
 
“By using Scala, the entire network infrastructure guarantees precise real-time monitoring of all screens. Plus, our investors (the airports) can implement tailor-made solutions and broadcast content on single screens or clusters of screens,” said Marco Musacchio, ICMoving Managing Director. “They can also choose to broadcast to one or more airports, and it is possible to differentiate the broadcasts depending on time of the day.”
 
The TV network is now broadcasting at the Roma Fiumicino, Milano Malpensa, Milano Linate, Bergamo Orio Al Serio, Venezia Marco Polo and Treviso Canova airports.