Lord Sugar Goes East

Version imprimable

The UK’s largest nationwide digital media network owner has just announced an exclusive partnership with Dubai-based business SmartScreen, that will see them exclusively purchase Amscreen digital signage screens for retail outlets across the Middle East and Africa.
 
SmartScreen is a new entity created to provide digital signage solutions and has sought the expertise of Amscreen based on the success of its forecourt and convenience networks in the UK and Europe.

 
They have recently signed up their first forecourt deal with Middle Eastern petrol retailer ENOC/EPPCO as well as the Zoom convenience store network within all Dubai Metro Stations.
 
This deal sees Amscreen continue its expansion outside of the UK, following the recent announcement of the growth of its BP network into European forecourts.
 
SmartScreen will secure their own content and have appointed sales agency AIR Media, part of the AIR Communications Group, to sell advertising on its behalf.
 
Amscreen will license the use of their bespoke content delivery software to SmartScreen and provide ongoing technical support to their networks.   
 
Simon Sugar, CEO of Amscreen, said: ‘This deal is an exciting development for us as it is the first time we have sold signage units to a foreign company. It is clear that our wireless plug and play solution is the most cost effective signage platform available today and is perfect for deployment within forecourt and convenience environments offering the best of breed in close proximity signage.’