Kompas Points

Version imprimable

dimedis introduces the kompas info way finding and information system into a large German shopping centre.
 
In March 2011, a new shopping centre, the Schlosshöfe, opened up in Oldenburg, Germany. The centre, which was planned and built by shopping centre management company ECE, offers about 12,500 sqm of sales floor for 90 shops, a market hall and culinary establishments. 
 
The Schlosshöfe is also host to a product developed by dimedis: the visitor information system ‘kompas info’.The new system is based on the award-winning digital signage solution kompas, once again proving its flexibility and adaptability to a wide range of applications. The focus of the terminal lies on its interactivity, allowing visitors of the shopping centre to browse the available shops and get directions to their desired destination via the touchscreen.
 
What makes kompas info different is the LogoCloud, specifically designed by dimedis for this project. The LogoCloud displays icons representing each shop of the centre in form of an animated cloud. Visitors can touch any logo, at which point the rest of the cloud dims out and the shortest route to the selected shop is displayed as an animated line.
 
Each terminal calculates the route depending on its own position and the direction in which it is facing. This means that individual terminals can be freely moved around the shopping centre and be placed at any desired location.
 
Aside from selecting logos, visitors can also enter search terms using an on-screen keyboard. The search not only supports the names of shops and brands, but also offers keywords that can be freely attributed to any shop. For instance, people looking for biscuits will get a list of all bakeries in the centre; whilst someone searching for holidays will be shown the route to the next travel agent.
 
The kompas info system is constantly learning. When users search for terms that are not yet contained in the database, the system evaluates these terms and adds them to its repertoire. This turns the system into an important source of information for its operators: what are customers searching for? Which are the most popular shops and products? The system not only assists visitors in finding the right shop easier and more quickly – it is also a valuable tool for marketing and customer management purposes.