The Human Emergency Life Point DS Concept

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By Dikran Tawitian, Marketing Manager, Infinitus.
 
 
This September saw the inauguration of the Human Emergency Life Point (Help) digital signage concept, as the first imotion Help point was installed in front of the WestEnd City Center entrance in Budapest, Hungary.
 
The event attracted considerable attention from the Hungarian Media, and high profile representatives from governmental, medical and public spheres were present, including Budapest’s new mayor, Istvan Tarlos.
 
The basic purpose of the Help concept is to fight against sudden cardiac arrest (SCA), today’s worldwide number one cause of death. In essence, the concept combines digital public information communication and emergency lifesaving.
 
Approximately 700,000 are lives lost each year in Europe as a result of SCA. Victims usually have some pre-existing heart condition, but in most cases they are not aware of it and can appear perfectly fit before an attack.
 
But, despite these frightening statistics, there’s at least a modicum of hope on the horizon. Adlife Media Point Corporation, the creators of the Help concept, believe that the answer lies in empowering citizens to help each other with knowledge of basic medical methods, and the availability of AED (automatic external defibrillator) devices. The UK Resuscitation Council endorse the use of video as an extremely effective form of teaching CPR and AED use. If a victim is given immediate defibrillation and CPR, their chances of survival grow from roughly 5% to 75%.
 
The imotion Help point was developed by Slovenian company Infinitus, who specialise in fully-outdoor LCD display systems. Our 52” double-sided portrait display system delivers relevant information to the public and has an integrated AED device, intended for use by passers-by.

 
The new unit is intended as a cornerstone for the gradual set-up of a larger local Budapest Help digital signage network. It is hoped that a nationwide network of outdoor accessible AED devices will eventually be created. The system is also capable of adapting for an international stage, and Budapest is leading the way in recognising the advantages of merged digital signage and AED medical technologies. The Budapest Municipality has authorised the installation of Help points in a number of busy outdoor locations.
 
The Help point is also able to call for help from people in the vicinity who are trained in life saving procedures. In the event of an emergency, these people will receive an automatically generated text message, calling them to the location.
 
Content which is projected on Help media will be delivered by various relevant sources, such as the ministry of health and the police department. The displays will draw attention to the problem of SCA and will promote initiatives to combat it, but they will also carry many other civic and commercial messages.
 
The imotion Help display system is 2.2m tall and approximately 0.4m thick. It is capable of operating in a fully outdoor environment, in temperature ranges between -40°C and +75°C. It is based on an intelligent heating, ventilating and air conditioning thermal management system, enclosed in an IP65 enclosure. This system is immune to air intrusion and dust. It is also vandal-proof, with 6mm+6mm glass and a protective anti-graffiti layer applied over the colour coating.
 
Two integrated 52” high performance professional LCD displays are positioned on either side of the unit, with a contrast/brightness ratio of 5.7, so the displays can deliver highly visible images in all weather conditions.
 
Digital signage has the ability to communicate the issue of sudden cardiac arrest to target audiences, and at the same time present a tool with merged AED technology that can save lives. Help media is designed to be an economically viable and socially responsible digital signage enterprise. It is intended that the network will support itself via sponsoring, patronage, advertisement and commercial messages. Help points should also be attractive to advertisers, thanks to their prominent locations, which will allow for a huge number of daily exposures.
 
The ratio of informational versus commercial messaging on Help media will be well-balanced, so location owners of the sites where Help points are installed can enjoy all the benefits of obtaining life-saving emergency points, whilst also increasing the value of the location. Advertisers and sponsors will, of course, benefit by connecting themselves to the powerful twin messages of life-saving and community responsibility.