DS Entices Gym-Goers

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Mood Media is working with The Gym Group to give passing pedestrians an insight into its services by offering them a virtual tour.
 
Members of the public passing any of The Gym Group’s 12 branches in the UK can experience their own virtual tour of the 24-hour facilities from the street, thanks to external screens at street level supplied by Mood Media.
 
The screens currently being installed across the gym network are intended to entice passers-by with a video tour of the gym’s facilities and information on how join. They will run day and night to catch people at all times of the day.
 
They will also complement the existing five screens in each gym, which feature a customised TV channel supplied by the digital signage provider.
 
Each screen in The Gym Group features upbeat, vibrant music videos and promotional material, tailored to its membership demographic and integrated with audio solutions throughout its premises.

 
Vanessa Walmsley, Senior Vice-President of Mood Media Europe, said: “The Gym Group wanted us to help them tap into those potential customers who were interested in joining a gym, but who perhaps hadn’t picked up the courage to step inside.
 
“Our customised music channel, informative visuals and tailored personal tour have all been created to help members enjoy the upbeat atmosphere when working out. Getting fit has never been so inspiring and fun.”