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DS design and integration

Can you manage?

Managed service concepts for professional DS networks

Digital signage projects face the problem of complexity sooner or later; normally sooner. DS network operators must ask themselves what should be done in-house and what they should ask partners to do for them.
 
It is not uncommon for a DS installation to spontaneously grow into several, quickly becoming an unmanageable number of installations to be handled on a ‘let’s add another one’ basis. Managed service companies are coming to the market, offering to take on the job for you. But what do they do, how do they do it, and are they right for your project?
 

Set the Mood...

Enhancing business environments

Mood Media combines sensory mediums to drive incremental sales at the point of purchase. We spoke to Ralf von Baur German MD and Ben Krekeler, who specialises in interaction, about their unique approach to marketing content.
 

Reaching out

We are firmly in the era of touch. Devices with touchscreen functionality are not a recent innovation, but what is undeniable is the extent to which they have entered our lives in recent years.
 

Content as a Service

Using DS to save the high street

Cittadino is a progressive service provider, dedicated to interactive communication. It was founded in 1989 by Franz Josef Medam as a documentary and video production company.
 
DS EUROPE: They say that all roads lead to Rome. How did Cittadino get involved with Digital Signage?
 
Franz Josef Medam: We have been involved in classic film productions for TV since the inception of our business in the early 90s. This would include documentaries and educational programmes. We were repeatedly winning orders for corporate videos.

... and Reap the Rewards

Digital signage and in-store media

Mood Media has seen digital signage used across a variety of sectors worldwide. Businesses are seeing the advantage of linking digital signage with multiple in-store media solutions to offer their customers a heightened experience.
 

Automating Content

Content generation requires a technology solution

Steven Keith Platt is the Director of The Platt Retail Institute. PRI is widely regarded as the world’s leading expert in research and consulting to retailers, banks, media companies and other stakeholders in the digital communications network industry.
 

 

Twin Screens, Triple Success

Brand communication channel with a twist

ECE flatmedia is one of Germany’s leading digital signage networks. It is part of the ECE Group, which is a major European shopping mall planner, designer and developer.
 
DS EUROPE: What does ECE flatmedia do?

Simple Software

Consolidating the DS software market

DS EUROPE: The DS software marekt offers great variety. What is wrong with that?
 
Karl-Joachim Veigel: Variety is certainly not a bad thing. However, having seen the PC software market develop over the last twenty years, I know that unsustainable low profit margins will sooner or later translate into lower development budgets. This will lead to uncompetitive software, leaving many suppliers stranded unless they have a substantial supplementary income to cross-subsidise the software, like the large screen manufacturers for example.
 
DS: So what is going to happen?
 

Tricks of the Trade

Adthink: understanding advertising content - part 3

In the latest instalment of Adthink, we present Adtraxion’s musings over the use of comedy in digital signage, and how to make content that is appropriate for the screen on which it is displayed.
 

Flying off the Shelves

In-Store Digital Marketing Systems

As digital signage and other digital platforms grow in acceptance, so does the need for data processing and management systems that drive the technologies’ ability to deliver effective messaging.

These complex systems should encompass three major components: Processing of data to enable mass customisation of targeted messages, automated content management and generation, and integration of performance-based metrics.

Interactive Digital Signage

Media Signage