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Autumn 2011

Flying off the Shelves

In-Store Digital Marketing Systems

As digital signage and other digital platforms grow in acceptance, so does the need for data processing and management systems that drive the technologies’ ability to deliver effective messaging.

These complex systems should encompass three major components: Processing of data to enable mass customisation of targeted messages, automated content management and generation, and integration of performance-based metrics.

Tricks of the Trade

How the Brain Responds to Advertising Content- Part 2

In the last issue, Adtraxion brought you the first three installments of Adthink, the series which demonstrates how the brain works and how this knowledge can be applied to create effective content for digital signage. By understanding how the brain perceives information, you can design your content in ways which make it have maximum effect. We now bring you the second three examples in the series.
Repeat, repeat, repeat

Sense and Sensibility

Inspiring POS Experiences

All too often, current POS strategies are driven only by sales, marketing or technology. Instead of making the customer or shopper the focus of the POS strategy, you often find that solutions are orientated around screens, content management and other technological elements, as if these were the most important parts of the concept.
Instead of talking technology, we should try to understand how the human mind works at a subconscious level.

Starting from Scratch

DIGITAL SIGNAGE TEC 2012

With the inaugural event happening in February 2012, DIGITAL SIGNAGE TEC promises to be the trade show for everyone who wants to use multimedia installations

Flying off the Shelves

In-Store Digital Marketing Systems

As digital signage and other digital platforms grow in acceptance, so does the need for data processing and management systems that drive the technologies’ ability to deliver effective messaging.
 
 

...And Out on the Tiles

Audi's huge contemporary microtiles display

So we’ve seen what digital signage solutions Audi is employing in its own showrooms and museum, but what offerings is it taking out into the public? In a recent project, Audi content was beamed over the largest ever temporary MicroTiles display at the recent Goodwood Festival of Speed.
 

Let's Stick Together

Digital signage software company Scala is about to host its 12th annual conference in the Netherlands.  

What Doesn't Kill You

Over the last year we have witnessed a deep recession, which obviously influenced the digital signage marketplace. But only temporarily. Companies that have survived the recession can now benefit greatly from growing demand, and are fighting off fewer competitors.

Wet Work

How DS Can Mix with Water

Aquamedia Advertising is a digital outdoor advertising company founded in April 2010 and located in Barcelona. Desiring to stay ahead of the game, the company is introducing a smart way to combine interactive digital media with advertising opportunities, offering a new way of advertising: a water dispenser called “Splash”.

Play Away

Remotely Accessed Digital Signage Management Software

Cloud computing
Cloud computing gives you access to files and software which are hosted remotely. Instead of storing files on your own computer, data is located on remote servers and accessed over the internet
Software as a Service (SaaS)
Instead of buying software and running it from their home computers, users pay for software to be provided as a service. The service provider hosts, maintains and updates the software and the user accesses it over the internet. Payment is usually by way of a subscription fee.

Interactive Digital Signage

Media Signage