Full Run Down of Speakers

The Open Forum promises to be one of the highlights of KIOSK EUROPE and DIGITAL SIGNAGE EXPO 2011. This is a run down of the presentations that will be taking place over the three days.

Don't forget, there will also be a series of workshops and presentations organised by the Platt Retail Institute. You can find more information about these events here.

To view a PDF of the full programme of all presentations taking place during the entire event, click here.

Louis D. Giacalone, CoolSign Founder at Haivision Network Video

“TCO – Understanding the Real Costs of Digital Signage.”

Understanding the Total Cost of Ownership (TCO) of a signage network is critical in determining the viability of a project. While the upfront capital costs are immediately obvious, often the ongoing costs after deployment wind up being the largest cost element. This presentation will examine all cost components in a signage system, from hardware to labour and everything in between.

Ben Gondek, Managing Director, Newroom Media

“Case Study: No More Waiting in Line – Have ‘Time to Eat’”

John Jones, VP, Executive Creative Director, Retail, R/GA

“Designing Innovation”

Innovation can be built around a simple, iterative process of design, build, and test. An iterative process requires more communication but can be much faster and more efficient than a traditional waterfall process where specifications are fully documented at the beginning. In this presentation, find out how to create a process of innovation that will strengthen the brand-customer relationship.

Martin Klassner, eMobility and Digital Signage Infrastructure Solutions

“Emobility as Growth Potential for Kiosk and Digital Signage”

Ralf Kluth, Retail Trend Scout for the Sovato

“Digital Signage: The Whole Truth? A Short Discussion about Human Senses.”

Consumers today are faced with an information overload, and our brains are only hardwired to notice what’s different. For people looking to improve their digital signage, there are lessons to be learnt from psychology and neurology. The presentation will explore new aspects of human perception, multisensory point of sale communication, and retail business intelligence solutions.

Guy Konforti, DACH Regional Director, C-Nario

“Digital Signage in Airports”

Miquel Martin, Senior Researcher at NEC Laboratories Europe

“Context Aware Digital Signage: Using Sensors to Better Understand the Audience”

Bigger and brighter alone won't keep your visitors interested for long. Studies show your average passers-by will completely ignore all your efforts if you fail to engage them. The key to enabling this and measuring its impact requires extensive use of sensors, but how can digital signage vendors keep up?

Andrew McCall, Managing Director of ROI Team

“Shoppers Respond to Digital Advertising - A Scientific Study”

In an independent investigation, three types of digital advertising creative were surveyed in Harrods’ Knightsbridge store and changes in attitudes and consumer purchasing behaviour in response to different styles of creative content were evaluated. The results were fascinating, and this presentation will explore them in detail.

Gerard Meijs, Product Manager, Kodak

“Photo Kiosks in a Connected World”

During the past decade the number of photographs which are printed has dropped rapidly. This presentation will explore how the industry is coping with these changes and how the existing kiosk infrastructure can be leveraged to be part of new photo services.

Mehmet Ozer, Application Engineer at Intermas-Elcom

“Design Considerations for an Industrial Kiosk System”

Kiosk Systems, which are used in an industrial environment, need a much more robust design than a kiosk which is used in the lobby of a hotel, or an airport. Environmental challenges mean designers need to come up with a different approach when developing kiosks. This presentation will explain the design challenges, and discuss solutions which have been used at to design a kiosk for the control and visualisation of a bottle production plant.

Andreas Pankow, Managing Director, Nordland Systems

“Case study: ARAL-BP Germany’s Nationwide DS Rollout”

Oliver Schwede, Senior Analyst, invidis consulting

“invidis Top100 – Market Leaders in Germany, Austria and Switzerland”

Guillaume de la Tour, CEO and President of BlueFox

“Content Philosophy”

Content is not neutral; it has an aim. But how do you actually choose what to display on your screens? Which factors need to be considered? With the help of case studies, this presentation will demonstrate how to use content to make digital signage more efficient.

Thorsten Wien, Managing Partner, Visual Art Germany

“Content Development and Production in Digital Signage”

This presentation will explore different business cases of content production for digital signage solutions, and the shift from print to moving content.

Dr Adrian Zentner, Dipl.-Ing, 3D Berlin

“Digital Signage with Instant Guidance Information – The Extra Service”