Retail

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Who should read it? Any high street retailer.
 
Digital signage is probably best known for its highly successful retail applications, with many high street retailers now making extensive use of all that in-store digital signage networks have to offer, and reaping in the benefits – and the profit! The scope for digital signage retail solutions is increasing as new technologies which enable more precise targeting to take place, like RFID-triggered advertising which responds to a customer picking up a product by playing relevant content to that product on the nearest screen, are being explored and becoming ever more sophisticated.
 
Some examples of the ways in which digital signage can be effectively deployed in retail include:

• enabling third party advertising around the store to create a new revenue stream
• Conveying information about the store’s opening hours and corporate identity
• Instore advertising to increase sales of stock which are approaching their best before date
• Screens near the till to prompt last minute purchases at the point of sale
• Content to entertain customers and create a better instore atmosphere and customer experience
• Wayfinding guidance to help shoppers find the product they are looking for

The use of digital signage in retail can increase revenue through income from third part advertising, better exposure of instore promotions, and prompting customers to make additional impulse buys or purchases at the point of sale. Good content can also have a huge impact on customer satisfaction by giving customer up-to-date real-time information when they need it and also creating a better atmosphere in store, making customers more relaxed and more likely to spend their money.