Sensors / Audience Measurement

The World's Leading Self-Service Exhibition

Leading by Example

Now in its third year, KIOSK EUROPE EXPO 2009 will once again be returning to Messe Essen to bring together participants and players from the self-service industry worldwide.

Interactive Citylight Display

Public Property

Deutsche Telekom will be presenting its new Interactive Citylight Display (ICLD) at this year’s Digital Signage Expo in May.

Europe's Leading Digital Signage Exhibition

They're Singing Our Song

DIGITAL SIGNAGE EXPO 2009, organised via an exclusive partnership with POPAI, the global association for marketing at retail, will bring together participants and players from the digital signage industry worldwide.

Audience Measurement Defines Content.

With Benefit of Hindsight

We all know that digital signage works, or it wouldn’t have got as far as it has. But it is very difficult to prove why and how it does work, and, without this proof, some advertisers are just not going to buy into it.

RFID Targeting for Men

Male Order

Men are particularly difficult consumers to target, especially when it comes to skin care and fragrances.

Demonstrable ROI for DS

A Measure of Success

Ruth Rushworth spoke to Barry Salzman about how YCD Multimedia is helping marketers to measure the impact of digital media, bringing many of the advantages of online advertising to bricks-and-mortar retailers.