Advertising

PRI Releases Digital Signage Index

The Platt Retail Institute (PRI), in conjunction with the Chicago School of Professional Psychology, has released the first North American Digital Signage Index (NADSI).

Car Dealership Expands TV Network

Based on the success of in-store trials and dealer-reported sales lifts, manufacturer Toyo Tire Canada Inc. will continue to support and expand its Scala-based retail TV network to its potential dealer base of more than 1,600 sites.

More DS for Westfield London

Ocean Outdoor has completed the next phase of their project at Westfield London

Sony's Video Wall Solution

Up Against the Wall

With Sony’s Ziris Canvas video wall, there is no restriction on the number of screens or their positioning or orientation. Each screen is driven by Sony’s Cell Processor, so there is no limit to the number of screens that can be incorporated.

Preview: ISE 2010

Double Dutch

Next year’s Integrated Systems Europe tradeshow will once again be accompanied by a DOOH Business Conference.

Imperative and invidis Partner

Two digital signage consultancies have partnered to offer consulting, go-to-market and project support services for retailers, media agencies, brands and technology providers.

Panasonic’s 3D Technology Promotes Film

In collaboration with Twentieth Century Fox Film and Lightstorm Entertainment, Panasonic is providing its latest AV technology products to promote James Cameron’s Avatar which is released around the world in December in both 2D and 3D.

Adlux Agency and JetSet Media Collaborate

At this year’s Ebace exhibition in Geneva, Adlux agency and JetSet Media joined forces to establish a global presence with their private airport advertising screen network that extends around the world.

Interactive Bus Stops Installed in Paris

JCDecaux has announced the installation of touchscreens into bus stops in Paris.

New 3D Ad at St Pancras International

Scottish Widows, a provider of pensions services, is running a 30 second advert at St. Pancras International Station, London, for the last two weeks of September to promote their brand.