Simon Harrop

Printer-friendly version

Simon Harrop is CEO of Brand sense agency.
 
Established in 2006 by sensory marketing guru Simon Harrop, Brand Sense are global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. 
 
In his role as a sensory expert, Simon has enjoyed extensive public profiling through media such as the BBC, ITN News at Ten, International Herald Tribune, Brand Strategy and the Daily Mail. Simon is also a regular speaker, panel guest and contributor on the international marketing conference circuit. Simon has spoken at events such as Marketing Week Live, Retail Interiors, Experience in New York and the SEPAWA conference in Duesseldorf.
 
Before establishing Brand Sense Simon worked in a variety of marketing roles. A strong belief in the power of the sense of smell led him to form The Aroma Company in 1993. The Aroma Company provided strategic brand development and promotion through the sense of smell. Simon launched Brand Sense in 2006 with business partner John Phillips to help carry the message of sensory marketing out to a wider audience.
 
Simon has created sensory strategies for brands such as British Airways, P&G and General Motors. Sensory Branding is now used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.
 
Brand Sense consists of a small team of highly experienced specialists. Although based in the UK, Brand Sense consultants are truly global as they travel the world advising top international brands on how to use sensory marketing to improve awareness, loyalty and sales. As the company’s CEO, Simon leads this mission. Simon works closely with Martin Lindstrom, best selling author of the book Brand Sense. Many of Martins revolutionary theories have influenced the consultancy provided by Simon and his team at Brand Sense.
 
Sensory Marketing means using the full range of senses to influence decisions taken by both the consumer’s conscious and non-conscious mind. For example, Brand Sense may find itself helping a company to create its own unique fragrance that can be used in a variety of ways such as in products, retail space, marketing initiatives or offices. Brand Sense may also create an individual branded sound environment or advise on the materials to be used for a new retail space or product.