Mobile Interactivity Workshop at DIGITAL SIGNAGE EXPO 2010

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Industry experts and independent analysts all agree that the future success of digital signage and self-service installations will depend on whether they can meet the challenges and demands of mobile interactivity. Customers now expect their ubiquitous mobile phone to do just about everything for them, and if your system hasn’t got the right ‘App’’, then you can be pretty sure one of your competitors will.
 
DIGITAL SIGNAGE EXPO 2010 will be running two special Mobile Interactivity Workshop sesssions, one in English and one in German, to get you up to speed with this important change in consumer behaviour. Attendance at a single sitting costs just €98 if you pre-register online here or €128 on the door (inclusive of VAT).
 
Please note that the following is merely a selection of what will be on offer, the full Workshop programme will be published closer to the event.
 
Tuesday 15th June 2010, afternoon – Mobile Interactivity Workshop (German language)
 
One of the hottest topics at this year’s event, mobile interactivity takes centre stage in the first afternoon with talks in German from companies including CityBoomer, Mode Krause, engram and netvico discussing how the mobile can be used to augment both selfservice and digital signage installations, and make them even more interactive.
 
Presentations to include:

• CityBoomer: "Interaktives Digital Signage & Mobile Marketing"
• Mode Krause: "RFID- & mobile-basierte Outlet-Schaufenster – das ungewöhnlichste Schaufenster der Welt"
• limemotion easy mobile marketing: "Interaktive Kundenansprache am POI via Handy & Kioskterminal am Beispiel eines Retail Stores"
• engram: "WindowTainment – Digitale Präsentationen am Schaufenster"
• netvico: "PlayEverywhere & Mobile"
• Haase & Martin: "Mobile Entertainment und Marketing via Bluetooth, Kiosks & Chatwall"

Wednesday 16th June 2010, morning – Mobile Interactivity Workshop (English language)
 
We return to the subject of mobile interactivity, this time with presentations in English, including experts from the Cattid NFC laboratory of Rome University, who will share lessons learnt from their mobile platform used to help tourists and citizens explore the cultural sights of Rome. Further talks will discuss the unprecedented opportunities mobile offers to self-service and digital signage, and how to best take advantage of these.
 
Presentations to include:
 
Rome University Cattid Laboratory: "SIMpliLife: an NFC virtual helper to ease people’s life"
 
Moovade: "Rich Media reach out to mobile phones – threat or opportunity for the DS and Kiosk industry?"
 
Wincor Nixdorf International & Volksbank Paderborn-Höxter-Detmold: "Digital Signage enhanced by Mobile Interactivity"
 
R/GA New York, "Customer Experience in revolutionary flagship stores & DOOH locations"
 
YDreams: "Vodafone Cube – the most innovative deployment of mobile interactivity with digital signage so far?"
 
Online Software: "Integrating the customer into the Digital Signage program with his iPhone"
 
To register your interest for these sessions, please click here and fill in the registration form for the event found here and tick "I would like to attend the mobile interactivity or museum workshops. Please send me a booking form." We will then be in touch with a booking form for this.