Open Forum

Printer-friendly version

The open, i.e. FREE to attend, Digital Signage Content and Solutions Forum will see the elite of the industry's experts and professionals demonstrate the strength and potential digital signage, citing success stories and applications from various market sectors. No matter what level you are on, the Open Forum can help you to understand the huge potential of digital signage.
 
The format of the Open Forum is designed to look at best practices and deployments rather than at the specific technology involved, in order to address the issues of digital signage at a holistic level.
 
Topics to be covered in expert panel discussions from participants across Europe include, among many others:

• Challenges associated with Creating Compelling Content for a Network, including 3D and augmented reality
• What's Ahead for Mall Digital Signage Networks
• Positioning Networks with Agencies and Brands
• Success and Challenges Associated With Out of Home Networks across Europe, with a particular focus on Eastern Europe
• Integrated marketing
• Mobile interactivity
• A Comparison of the Outlook for Digital Signage across Europe and the US

Speakers at last year's Forum included company leadership at JCDecaux, Europe's largest out of home advertising company, The Life Channel, an out of home TV network, Futuramedia, France's leading network operator, Harrods, the world-renowned store in London, Metro AG-Media Markt and Saturn, Germany's leading electronics retailer, Monopoly Media, Eastern Europe's largest digital signage network, Neo Media Group, one of the global leaders in media sales networks, and IMTV, a Russian advertising agency for out of home networks and in-store digital signage, among many others. Full details of the speaker programme for the Digital Signage Open Forum 2010 can be found here. More information on the programme for DIGITAL SIGNAGE EXPO 2011 will be posted in due course.

This year’s Digital Signage Open Forum is organised via a partnership with the Platt Retail Institute, an industry-leading expert in research and consulting for businesses seeking to impact the customer in-store experience. Bringing together knowledge from academia and industry, PRI offers practical insight at the customer level and information on the latest developments in digital communication networks.
 
The Digital Signage Open Forum is held alongside DIGITAL SIGNAGE EXPO 2011 and attendance is included in the entrance ticket to the exhibition (click here to register for your free ticket). Sessions are designed to provide visitors with the valuable information they need to be able to maximise their profits through digital signage - while enabling them to experience everything that the exhibition has to offer as well.
 
 
Click here for last year's Open Forum programme