Banking and Finance

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Who should attend? Retail banks, mortgage banks, money/currency services, etc.
 
Digital signage in bank branches has been hugely successful, not least because often the most effective and cost-efficient marketing a bank can implement is to target its existing customer base in the branch with a cross section of their banking services. More than two thirds of respondents to John Ryan's latest survey into digital signage in the banking sector classified digital signage as “essential” and even “inevitable”, which shows that digital signage in the banking and finance markets has already moved from a “nice-to-have” to a “must-have”.
 
Some examples of the solutions offered by digital signage in banking and finance include:

• In-store promotions to raise awareness of the bank’s offerings and cross-sell to an existing customer base. Offers and promotions can also be kept up-to-date and even tailored to specific branches, as well as local news and information shown to create a sense of community and shared interest.
• Screens for queue management above counters. This also has the advantage of dramatically decreasing the perceived queuing time of customers.
• In-window promotions can run out-of-hours so that passersby are still provided with information about the brand’s image and products even when the branch is not open.
• Tasteful content in the branch has been shown to improve the branch experience.

In a busy branch environment, where customers often have just a few minutes to spare, digital signage can act as a highly effective in-store marketing tool to inform customers about current offers and local information, delivering an improved customer experience so that the bank branch truly becomes part of the community.