Media/ Advertising

Who should attend? Multimedia and advertising agencies, in-store designers, etc.

Whether you're advertising your own products or products of a third party, digital signage networks are a great way to create interactive, eye-catching and dynamic content which does make people buy! As a POS marketing tool, digital signage has been proven to increase sales and through the addition of third party advertising, digital signage can be made to deliver an ROI and an additional revenue stream.

Some ways in which digital signage solutions can be used in media/advertising include:

In-store advertising to convey corporate identity
Third party advertising to generate additional income streams
Targeted advertising which reacts to products a customer has picked up through RFID triggers
Point-of-Sale screens which encourage impulse buys
Local information on things to do, places to stay can also be targeted to individual areas and location
A knowledge of demographics can be used to target content very precisely to ensure its efficacity

Audience measurement tools can be used to show the effectiveness of advertising - few big media agencies would be prepared to spend money without the evidence of an increase in sales and delivery of an ROI, so it's a good job there are digital signage metrics out there that can give them all the quantifiable proof they want!