Lottery and betting
Before you get someone to fill out a lottery or betting slip, you have to get their attention, and nothing is better at doing that than digital signage. With good content and eye-catching graphics, a screen in the right place can motivate players to place a bet or take part in a game.
Some examples of the solutions offered by digital signage for lottery & betting include:
- Advertising the latest games and prizes
- Entertaining customers in-store and at the POS making them more likely to make an impulse purchase of a scratchcard at the till
- Information on upcoming events to encourage participation
- Content to create a relaxed atmosphere for the customer
- Screens which enable them to view the events as they happen
- Information and prediction screens, providing detail information on current events to bet on
The fast pace of the lottery & betting markets makes them ideally suited to incorporating digital signage. Digital signage can provide an efficient means of communication that can be updated in real-time to keep pace with events and keep clients informed, while also getting new users on board.
Feature
A Sign of Quality
Jens Schindler, Managing Director of and DIGITAL SIGNAGE EXPO 2011, reflects on this year's show, which set a new standard for quality of visitors.
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Jens Schindler, Managing Director of and DIGITAL SIGNAGE EXPO 2011, reflects on this year's show, which set a new standard for quality of visitors.
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