Pen Portrait 3

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Mark has been collating all the costs he thought the pilot project would spend. He had even persuaded the company who were providing the digital signagehardware and application software to provide the customisation free of charge. On-site maintenance had also been accounted for. Since this was only to be a small pilot to run in their nearby retail sites,Thierry felt that he could deal with any technical or training issues on site, working directly with the retail staff. However he could not quantify the potential revenue stream - the store managers were not helpful either, muttering about taking on additional technical headaches, and staff were worried about their jobs. Their main question, that Mark could not answer was – would customer sales increase due to the messages being relayed on the digital signage?
 
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