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Barry's competitor is trialling a digital signage installation. His customers are talking about it, and one has defected. Barry has recently, against his better judgement, set up an active content web site, which has caused no end of problems. Will he have the same headaches with digital signs? How much will it cost? Will it improve the customers’ view of his company? Will it make any money? Who will run the project? He can’t trust suppliers at all, because most suppliers sell and run – don’t they?

Get your answer at the DIGITAL SIGNAGE EXPO 2011 forum!

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