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The format of the Forum is designed to look at best practices and deployments rather than at the specific technology involved, in order to address the issues of digital signage at a holistic level.
Case studies as examples of best deployment and best content will include the high profile 7.7m tall and 25.4m wide video wall installation at the Comcast Centre, Philadelphia. 190m2 of LED screens run content for 18 hours a day that is automatically generated. Retail case studies to be explored as examples of best practices include Metro AG-Media Markt & Saturn and Harrods.
The programme alternates between topic-focused and application-focused presentations, the contents of which will be illustrated with real-life examples and case studies drawn from a wide variety of vertical markets. Please note that case studies from vertical different from your own do hold a lot of transferable digital signage experience and lessons. So every attendee should be interested in all sessions.
The forum will explain the benefits of digital signage and will give visitors an initial idea about the structure and schedule of a typical project. A full-day visitor of the forum should receive enough information to be able to make an initial decision as to whether he/she wants to gather more information about digital signage solutions, and we are sure that the forum will provide the motivation to do so!
The Forum will close with a panel of industry leaders discussion comparing the outlook for digital signage in Spain, Germany, France, the UK and Eastern Europe, enabling attendees to gain a global insight into this rapidly evolving market.
The Digital Signage Open Forum is held alongside DIGITAL SIGNAGE EXPO 2010 and attendance is included in the entrance ticket to the exhibition. Sessions are designed to provide visitors with the valuable information they need to be able to maximise their profits through digital signage - while enabling them to experience everything that the exhibition has to offer as well.
Feature
DIGITAL SIGNAGE EXPO 2009 was held at the beginning of May 2009 at Messe Essen, Germany.
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