Interactive Bank Windows

Druckversion

Wincor’s digital signage banking proof-of-concept goes live.
 
The Deutsche Bank of the Future and Wincor Nixdorf present an interactive virtual display window which will provide customers with targeted information on the financial products and services offered by the bank. In line with the bank’s other innovations, such as the "Pension information app" for iPads, the digital signage helps keep customers aware of the bank’s product range and represents an easy way for them to access financial topics and offerings.
 
Three displays, each with a diameter of up to 80”, are lined up side by side. By touching the central screen, users can select information. They can also have internet links with additional information sent to their smartphones or cell phones, making this medium not only interactive, but also multichannel.
 
Frank-Rainer Nitschke, in charge of Customer Banking Experience & Processes for private and corporate customers at Deutsche Bank, comments, "This is an innovative way of making banking a tangible experience for customers. This new application acts as a magnet for visitors, boasts a customer-oriented design, and can, if the customer wishes, act as a bridge to a one-on-one talk with a customer advisor."
 
Stefan Auerbach, Executive Vice President Banking at Wincor Nixdorf, comments, "Digital signage reinforces brand communication, gets customers interested, and channels their curiosity. By allowing customers to select the information content they want, digital signage helps make their visit to the branch – and a potential talk with an advisor – an entirely new experience."
 
The integration of digital signage solutions in bank branches is an integral part of Wincor Nixdorf’s Win@Branch offering, which comprises all the services in the lifecycle of a bank. Within this project, Wincor Nixdorf acts as system integrator and is also responsible for reporting feedback on the effectiveness of the multimedia application. For focused customer communications, the company offers a 1:1 marketing software package (PC/E Direct Marketing), which allows banks to launch and manage their campaigns simultaneously across different delivery channels such as self-service, cell phones, or the Internet.
 
About "Q110 – The Deutsche Bank of the Future"
 
Q110 offers not only an integrated lounge and catering service, but also a so-called Trend Shop filled with attractive products. The 1,260 m² investment and finance center has 36 employees, whose tasks include not only customer consulting and service, but also staffing the Q110 lounge and Trend Shop.
 
Investment and finance centers along the lines of the Berlin branch are also in operation in Munich, Augsburg, Karlsruhe, Aachen, and Wuppertal, but the same fundamental design featuring Q110 elements can be found at a number of other locations. The dialogue counter, for instance, will be placed in around 110 investment and finance centers, the lounge will be available in 250 cities starting fall 2010, and the interactive display will soon be installed in 40 locations.