Peugeot On Salon Network

Druckversion

Peugeot is the first car advertiser to run a campaign on Digicom's Salon Media network, playing imagery for its female-targeted models, the Peugeot 308 CC and Peugeot 207.
 
The network, which consists of 540 venues across the Toni&Guy TV and Simply Media Salon TV networks, has unprecedented access to an upmarket female audience with plenty of leisure time to absorb advertising communications. The average time in salo nis 90 minutes.
 
The network will deliver Peugeot 2.56 million audience impacts throughout the four week campaign.
 
Commenting on the campaign, Digicom MD of Sales & Marketing, Chris Forrester, said: “The Peugeot 308 CC and the Peugeot 207 are stylish cars aimed at upmarket women. The Salon Media network delivers exactly that audience and what's more, delivers them in a location and at a time when they can to take time to absorb information and make decisions.”
 
The campaign was planned and booked by outdoor agency Source and runs for four weeks from 5th April.