Luxury Car Brands Chose DS

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A Norwegian car dealer chose ds to improve the luxury car buying experience.
 
Autostrada Sport, located in Oslo, Norway, sells and services Ferrari and Maserati cars, as well as other luxury sports cars which appeal to a select group of affluent clientele. They chose to install digital signage in their showroom and service centre to improve the customer experience and reinforce the brands they represent.
 
"We had seen digital screens in other retail environments and thought it could really add some visual interest to our facilities," said Olav Medhus, MD, Autostrada Sport. "We wanted to do something really unique and futuristic that would complement the luxury brands we represent, while appealing to the level of clientele we are dealing with." For their audience, appearance is of utmost importance, so the signage throughout the facility needed to be highly polished, professional and eye-catching.
Systems integrator, Hatteland Vision, implemented the digital signage.
 
At the Autostrada Sport dealership in Oslo, there are two 52-inch NEC screens in the sales area and one in the service area. These screens supplement the main focus of the digital signage system - a video wall composed of nine 42-inch NEC screens in the showroom. A 17-inch touch screen located near the video wall features all of the different car models available. Customers can view the model they are interested in on the video wall, when the particular car model is selected on the touch screen. The content dynamically changes to meet their request.
 
If no car is selected on the touch screen, the video wall displays multimedia car content to create visual interest, entertain customers and promote the brands. A Bose Professional audio surround sound system rounds off the experience.
 
All of the content on the screens is managed using Omnivex software. "The strength of Omnivex software is its ability to deliver relevant content to a targeted audience," said Jeff Collard, President, Omnivex Corporation.
 
The signage needed to function not only as a sales tool but also as a back-drop for various social events held for media and customers at the dealership, such as release parties for new Ferrari models.
 
"We use our screen system for branding and launching new models. It was important for us to get a system that we could easily choose content on the screens depending on the situation, and with Omnivex this has been looked after in an extraordinary way," said Olav Medhus.
 
The digital signage system has also been implemented in Autostrada Sport's other dealerships, Autostrada, in Oslo and Skien. In Skien, there are two separate 1 x 3 42-inch NEC tile matrix, while at the Oslo facility there is a similar 1 x 3 configuration using 40-inch screens. Omnivex software allows content to span all three screens in the matrix, or, alternatively, each screen can display different content.
 
The screens feature content to reinforce the car brands, such as Ferrari, Maserati, as well as the Autostrada brand. Design firm Onezero creates, schedules and manages content for the two Autostrada Sport dealerships using Omnivex software. This is achieved remotely from their office in Porsgrunn, Norway.
 
"We designed a system that is visually appealing and unexpected in a car dealership. Using Omnivex software, content is delivered to particular screens at the precise moment the audience wants to see it," said Finstad. Unlike other signage systems that play a continuous loop of content, directed at a general audience, this system plays content that is directed to one particular viewer, when and where they want to see it.