Ruth Rushworth spoke to Barry Salzman about how YCD Multimedia is helping marketers to measure the impact of digital media, bringing many of the advantages of online advertising to bricks-and-mortar retailers.
In response to unprecedented growth in Europe’s digital signage and public display markets, Integrated Systems Events has added a Digital Out Of Home Business Conference to its programme for ISE 2009.
Specialists in AV Hire and Advanced product sales, PSCo have been appointed Sharp UK’s preferred partner to support the sales and hire integration of the newly launched 108” LCD, the largest LCD in the world.
International Digital Signage Days ‘08, organised by Popai, was a two day digital signage conference that took place in Hamburg on the 15 and 16th October 2008 under the heading of ‘A New Medium Revolutionises Communication’.
Ruth Rushworth quizzes Dr James Intriligator, co-director of Bangor University’s Centre for Experimental Consumer Psychology, Gareth Harvey, a PhD student, and Nikk Smith, technical director of Pixel Inspiration.
Ten 40” monitors, controlled by the editIT/playIT digital signage system from Macnetix, have been installed in the largest student cafeteria facility in Rostock, Germany.
