Guy Cheston

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Guy Cheston is Advertising Sales & Sponsorship Director of Harrods Management Limited.
 
He has over 27 years experience in the European media industry, having started his career in magazine advertising sales with the UK’s leading business magazine publisher, Haymarket Publishing. In the mid 1980’s he joined The Financial Times advertising department, 4 years later joining Time magazine to launch the highly successful UK advertising edition.
 
In 1992, Guy joined a division of Havas, a leading player in the global Outdoor advertising industry, specialising in managing and developing airport advertising contracts worldwide. During his time with Havas, subsequently acquired by leading French out-of-home media owner JCDecaux, Guy introduced digital screens into French & UK airports for the first time.
 
Joining the world’s leading luxury department store Harrods in 2004, Guy’s key remit was to establish Harrods as a media property and to introduce and develop a commercially viable digital screen network into the famous luxury store. Guy is also responsible for advertising sales and sponsorship for Harrods, which includes magazine publishing, storewide promotions, direct marketing and developing third party commercial relationships for the Group.