Tunnel Vision

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In celebration of its recent tenth anniversary, the Shanghai Bund sightseeing tunnel created a digital signage solution to attract visitors and promote their photography booth service.

The tunnel runs between the Puxi and the Oriental Pearl Radio & Television Tower in Pudong, and is a popular tourist attraction.
Visitors can now enjoy an enhanced journey along the tunnel, viewing pictures, patterns and views via display screens and audio-visual equipment, and using the photography service to create their own personalised images of their experiences.
The content includes a dynamic video and images.  Using the photograph booth, located at the Puxi entrance, digital photographs of visitors can be juxtaposed on screens as though they were in the places themselves, and are available to print and purchase immediately.
Another booth will soon be positioned at the other entrance of the tunnel.