Total Media 2010

Druckversion

Total Media took place at the beginning of October, bringing together those within the digital signage industry, with a particular focus on Southern Europe.
 
Accompanying conference programmes discussed the possibilities for digital advertising campaigns, what kind of content is suitable, ROI and audience measurement in digital signage, trends in mobile marketing, augmented reality and mobile TV.
 
Technologies on show included software and hardware for digital signage, dynamic marketing solutions, mobile proximity marketing solutions, content production, plasma, LCD, LED, 3D, holographic, AV, projectors, audience measurement, narrow-casting, video walls and interactive touchscreens.
 
Total Media and Spain MMA (Mobile Marketing Association) also jointly organised the first National Congress focused on mobile marketing to spread the benefits of digital media on mobile devices and their connection with digital signage.