Raising the bar

Druckversion

The first nationwide digital screen network has just launched in pubs and bars across the UK. Aptly named Socialite by Clear Channel, this digital portrait network promises high dwell-time for advertisers who wish to engage with a young and affluent audience.

So far, major advertisers including 20th Century Fox, Diageo, EMI, HTC and Sky, who have signed up to run campaigns across the network.    Working with partners Revolution and Walkabout, the Socialite network currently stands at 180 screens nationwide, with plans for expansion.  These include premium independent venues in large towns and cities with populations of over 150,000 including London, Manchester, Liverpool, Birmingham and Leeds.
Socialite already has a weekly audience of 650,000 and delivers engagement opportunities with sought-after and traditionally hard-to reach consumers including pub and bar goers, the youth market and men. With these audiences spending an average of 1 hour 45 minutes in the pub or bar environment, advertisers are capitalize on very high dwell time while they are in a relaxed mindset.

The 40” LCD digital portrait Socialite screens are capable of streaming static, full motion and dynamic video. Creative ideas are amplified and brands are brought to life on the high-definition screens with the flexibility of digital allowing clients to book by time of day, location or special events.