Preview: Viscom 2008

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After 20 years, the Viscom Europe event has become a key meeting place for everybody involved in visual communication. A real 3D showcase of what is on offer in the international market, the show brings together all the major players on the sector: manufacturers, suppliers and service providers. Visitors from all over the world will have the opportunity to discover, see and make contact with the new media and information tools which make up their daily business environment.
 
Digital signage will once again feature prominently, with screens, posters, displays, signs, business and public space signage, point of sale, store front or window and vehicle decoration and event communication among the solutions on display.

Specific exhibition zones will also be incorporated into the show, including the ‘Turnkey Solutions Village,’ created in partnership with Synafel, the national association for signs and signage.
 
The ‘Dynamic Audiovisual Communication’ (CAD) zone, located by the entrance will bring together all the professionals of dynamic audiovisual communication: screen manufacturers, integrators, software publishers and providers of audiovisual content, who will present the latest systems in the fields of dynamic signage, together with programmes specifically designed to maximise the impact of business messages. 97% of the 2007 show visitors visited this area in 2007 and were “satisfied by their visit.”
 
Viscom will once again host a comprehensive programme of presentations, conferences, and workshops covering the major issues of the visual communications market today, including innovation and sustainable development, printing on textiles, and emergent technology, illustrated by many actual case studies and business examples.
 
This year, the show’s website will feature an interactive visitors’ map which helps identify the location of exhibitors and develop a personalised visit schedule.
Viscom Europe 2008 will be held from 24th - 26th September 2008 in Halls 7-2, Paris Expo Porte de Versailles, France.