Visitor Experience at Cadbury World Enhanced

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The visitor experience at Cadbury World has now been enhanced by the installation of a new digital signage solution from X2 Computing. Screens now show up to the minute information on ticket sales and admission times, while reducing administration costs and increasing revenues at Cadbury World.
 
Advertising additional onsite and offsite attractions has helped to bring in additional revenue streams.
 
Visitors are now presented with clear information on arrival concerning the earliest available admission time for those without pre-booked tickets, as well as information on future events, season passports and special offers in the Cadbury World shop and restaurant onsite.
 
Cadbury World made the decision to award the contract to X2 Computing after trialling the system for a two-week period to prove the concept.  For the period of this trial, X2 Computing developed some sample content to show what the system could achieve in terms of bespoke solutions to meet specific customer needs.

The new digital signage solution comprises a 52” screen installed behind the ticket sales desk and a server with an installed signage application. An additional 42” screen is situated near the attraction entrance.
 
The digital signage solution is centrally controlled and fully integrated with the ticket sales systems using a wireless network to ensure that the information displayed is updated in real-time.  Prior to installation, X2 Computing worked closely with Cadbury World to develop templates that would enable content to be ‘dragged and dropped’ into the signage application.  X2 Computing also provided user training to ensure that everyone fully understood the functionality of the new system.
 
According to Tim Gimbert, Operations Manager at Cadbury World:  “X2 Computing was the only supplier able to provide us with a system that we could purchase outright and retain full control of content management to deliver a low cost of ownership.  It gives us the ability to update or change the content ourselves at a moment’s notice enabling us to react faster to changing requirements.”
 
“The new system has met our highest expectations, presents a more up to date and professional image across the whole reception area and frees up staff to be more responsive to the needs of visitors at all times as well as making a real contribution towards ensuring visitor safety and comfort,” concluded Tim Gimbert.