Event Triggered DS

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While traditional digital signage systems might display preselected content or allow customers to interact and obtain information using touch screens, a new form of interactivity is being deployed by DT Research. Their WebDT Event Trigger Digital Signage System is an innovative system that extends current interactive digital signage capabilities to reactions to events that occur in close proximity. The system is able to detect when a customer picks up a product, walks up to a product display or enters into a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital screen. One of the leading U.S. mobile operators is currently piloting the system in nearly 100 stores across the country.
 
This solution offers significant benefits to retailers, hospitality companies and consumers. Consumers immediately receive pertinent information about a product that they are interested in without having to find a sales person, wait in line or leave the store to conduct research online. Retailers and hospitality companies are able to provide timely, high-quality customer service without adding more sales staff. Ultimately, the system can speed up sales processes by providing customers with immediate, accurate and up-to-date information about products they are considering buying, all at the crucial point-of-purchase. In-store advertising is known to have a significant effect on consumer purchasing behavior. A recent study conducted by Nielsen Media Research examining in-store media showed that 68% of consumers would be swayed in their product purchasing decisions by in-store messages, while another 44% said they would swap a product they had planned to buy for one advertised on the network.
 
“Today’s consumers want to be well-informed about the products they purchase,” said Dr. Daw Tsai, President of DT Research, “Multimedia content delivered on digital signs is one of the most compelling ways to educate consumers in-store and speed up the sales cycle. This new system adds the ability to use both proximity and touch-screen prompts from customers to deliver the information that they want and helps bridge the gap between non-targeted advertising and product education.”
 
A compact digital signage appliance, weighing only 1.2 lbs and running off the Microsoft Windows XP Embedded operating system, includes four USB ports and eight trigger ports to activate selected content to play on a screen. A web browser-based application manages content scheduling and distribution, including device grouping, playlist creation, multi-zone preset and customisable templates, ticker feeds, reporting, auto-recovery and general system administrator functions. Store managers can pick content from a list to be displayed when signalled by the trigger point.