Trafford Centre Adds Digital Signage

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VMG Global, in partnership with Clear Channel Outdoor UK, have agreed new commercial terms for the deployment of 23 new portrait-style digital signage units throughout The Trafford Centre in Manchester - a UK shopping and leisure destination.
 
The ten year contract will feature a new and exclusive design, manufactured by BF Group, incorporating two 65” High Definition LCD panels. Each unit will also incorporate VMG’s touch screen technology, including way-finding and gift card balance readers.
 
As the principal form of visitor information in the venue, VMG and CCO can offer advertisers the chance to reach the 35 million consumers that flow through The Trafford Centre each year.
 
Rob Atkinson, Managing Director of Clear Channel Outdoor UK, who will be responsible for all sales, added: "The digital network in The Trafford Centre is a vital addition to our expanding digital portfolio and will be available to our customers from 2 November. It will be sold in conjunction with Clear Channel Outdoor's digital and traditional mall offering - incorporating top malls such as Merry Hill, Meadowhall and Cribb's Causeway. Our digital network in malls is an integral part of our market-leading multi-format portfolio, offering advertisers enhanced impact, value and reach, close to the point of purchase."
 
"We are delighted to be a part of VMG's digital network which is integral to our customer services. With Clear Channel driving media sales we are confident of bringing the right brands to the right people at the right time," added Justin Webb, spokesperson for The Trafford Centre.