Successful DS in South African Pharmacies

Printer-friendly version

Results from a new internet-based digital-signage project in more than five dozen pharmacies in South Africa show that sales improved between 20% and 1200% for specific products that were advertised on the in-store network.
 
Implemented by digital-signage house Purplemoss Media in 65 selected pharmacies in the Western Cape Province, the project delivered a return on investment (ROI) in a very short space of time.
 
Purplemoss Media CEO Tony Read says: “The improvement in sales after only 30 to 60 days was nothing short of astonishing. In some cases the improvement in sales was so much better than anticipated that pharmacies ran out of stock on certain products”
 
Purplemoss project technicians installed a 37-inch LCD, Player PC and 3G modem in each of the selected pharmacies.  For maximum exposure, they placed each LCD screen above the prescription counter at the back of each pharmacy.  From their central offices, Purplemoss Media managed the content on all 65 screens over the 3G wireless connections.
 
Purplemoss Media used the Mediacaster package developed by Isenzo, a South African company specializing in digital-signage software.
 
Isenzo CEO Peter Robson explains why this mix of digital-signage hardware and software is so successful: "Internationally, digital POS in retail environments has proven its ability to increase both sales and brand retention.  This study shows that correctly implemented digital signage can deliver similar results in the South African retail sector.”
 
The project also demonstrated the suitability of remotely-managed digital signage for rapid in-store staff training and information updates.