Subconscious Showers

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One of the largest in-store TV networks in the USA boasts a new attention boosting audio-visual combination of top quality digital signage and clear directional audio solutions for more effective customer advertising.
7-Eleven TV is a North American wide network of in-store advertising and promotional content, using directional audio to create an atmosphere which uses every square metre with extreme efficiency, both attracting customer attention without generating irritation.
Coupled with strategically-placed 42 inch HD monitors, the network uses Panphonics ceiling mounted speakers to deliver national and local entertainment news and weather, promotional content, advertising, and exclusive content suitable for convenience shoppers.  The layout ensures that whilst captivating and engaging their audiences, the hardware is unobtrusive.

Directional audio penetrates into the emotional area of the brain, subconsciously capturing attention to focus on directional audio over other ambient audio noise in the same area.  Campaign item sales have reportedly increased as much as 70% to 300% as a result.
The advertising content, provided by Digital Display Networks, promotes proprietary in-store and out-of-store brands, typically running in four minute loops with capacity for up to 20 ads hourly.
The system is operated from one central location and is fully remote controllable, with all players, monitors and speakers hooked up to the management network.  Individual stores can also be monitored and adjusted, with the ability to adjust content at store level.
The solution saves installation costs by using existing cabling structures and allowing a single amplifier to feed multiple loudspeakers.
Panphonics, based in Finland, is a provider of directional audio speakers which are used for applications in banks, retail stores, digital signage projects, museums, information kiosks, service stations, theatres and offices.