Spooky Signage

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Just in time for Halloween - rail passengers at Euston Station are seeing witches on broomsticks flitting across the London skyline in a digital Outdoor advertising campaign for the hit musical Wicked.  
 

 Theatrical promotions agency DeWynters has booked the two-week campaign on new e-motion digital screens, surrounding commuters on three sides of the station concourse for Halloween, as well as Euston’s new digital escalator panels.
 
With the strapline, ’Have a WICKED Halloween’ and moving creative across the nine e-motion screens, the campaign brings a panoramic experience of the musical to Euston.
 
 
Ben Hurring, Media Manager at Dewynters said, “The award-winning Wicked is a prestigious West End theatre brand and Euston e-motion fits the premium nature of the product.  The scale, impact and creative opportunities provided by the screens allows us to communicate the vibrancy and magnitude of the production.  Rail, with its affluent audience of business and leisure travellers, is a perfect environment for us to showcase our product and drive ticket sales.”
 
 
Wicked tells the untold story of the Witches of Oz and has now reached its landmark 5th birthday at London’s Apollo Victoria Theatre.
 
 

 
The 6m x 1.6m landscape LCD e-motion screens provide consumers with a ‘wrap-around’ experience across all 9 screens. ‘e-motion’ can run up-to-date and constantly changing content, linking directly to live feeds. The campaign reaches about 195,000 people a day.