Preview: ISE 2009

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Integrated Systems Europe, the tradeshow for professional AV and electronic systems integration, will once again showcase a variety of new audiovisual technologies. Held at the Amsterdam RAI from 3rd to the 5th February 2009, the tradeshow will be accompanied by a conference which begins the day before.
 
The seminar programme for this new ISE Digital Out Of Home Business Conference has now been finalised. The Conference, which will run for one and a half days during the event, leaving conference delegates the opportunity to visit the tradeshow floor itself from the Tuesday afternoon onwards, will showcase thoughts and experiences from a variety of different brands, including Samsung, Ford and the Co-Operative Group.
 
Panel discussion will seek to address the question of whether digital out of home media can be used to fuel the business of a brand. Presentations will include case studies on the use of digital signage in the Carrefour and Amavita retail chains. The Conference divides into a series of sub-sections: market trends; technology trends and perspectives from location owners; content creators; media agencies; special agencies; and advertisers themselves.
 
Exhibition admission is included in the Conference registration fee. The Conference is located next to the new RAI Elicium expo foyer. The show will be run from 10.00-18.00 on Tuesday, 3rd February 2009, 9.30-18.00 Wednesday 4th February and 9.30-16.00 Thursday 5th February.