Shopping centre thinks big

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A giant interactive iPhone turned heads in Manchester recently, where shoppers were treated to the opportunity to test out the Trafford Centre’s new mobile app on a supersize working phone.

Blue Apricot Technology created the model, to raise brand awareness of the Centre’s A-List Lounge via their new iPhone app.  The giant phone was situated within the lounge itself where customers had a taste of the benefits of being on the A-List, such as a complimentary massage, beauty treatments and fashion advice.
The company specialises in creating different sized working versions of many phones and tablets, including the iPhone, BlackBerry, Android and iPads, with screens including surrounds ranging in size from 32” to 65”.
The app responds exactly as the regular handset version including gestures such as multi-touch, pinch, pull, scroll and zoom.  The giant HD screen also tells people how to download the app themselves, encouraging public take-up for the app.