Quividi introduces 3.0 audience measurement tools

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Quividi has released version 3.0 of its audience measurement solution for out-of-home communication. This release, which comprises the VidiReports software solution and the VidiCenter service, offers an answer for digital signage companies and marketing-at-retail specialists looking to measure the visual impact and the ROI of out-of-home media.
 
With VidiReports and VidiCenter, over 50 companies in the world are already gathering invaluable information on the performance of their communication campaigns in stores, malls, restaurants and transportation hubs. Using small cameras and a video analytics engine, Quividi's solution delivers a real-time flow of anonymous audience data which can be used for unbiased audience measurement, adaptive marketing installations and retail metrics projects.
 
Developed around feedback from customers, Quividi's new release builds on the strength of the existing solution and adds major new features. VidiReports already included high detection speeds (125 milliseconds for a viewer detection) and low CPU requirements. The new version also includes an age classifier (child, young adult, adult, senior), a panoramic audience measurement mode to cover a large field of view by combining several cameras, an improved embedded web server for easier installation and supervision and a new demo version with a richer set of on-screen metrics.With VidiCenter, marketing and operations managers can obtain overviews of global trends as well as examine specific data patterns and perform comparisons between venues and time periods.
VidiCenter 3.0 now offers a Flash-based graphic rendering module, with over 300 different chart types, the possibility to import media playlists and to cross playtimes with audience records in order to rank media audience volume (“how many people saw this particular clip?”), and a richer management console, to monitor all VidiReports instances and visually represent control and status messages.