Preview: ISE 2010

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Next year’s Integrated Systems Europe tradeshow will once again be accompanied by a DOOH Business Conference.
 
The conference will begin on Monday 1st February 2010, one day before ISE 2010 opens its doors for the exhibition. The conference will continue into the morning of the first day of the show.
 
ISE has partnered with Munich-based Invidis Consulting to develop the conference programme. Invidis Consulting advises manufacturers, signage network operators and advertising agencies on digital signage systems and campaigns. The conference will also be supported by OVAB Europe, the European arm of the Out-Of-Home Video Advertising Bureau.
 
Mike Blackman, Managing Director, Integrated Systems Events, said, “Our first DOOH Business Conference raised the profile of ISE substantially within the advertising and creative content communities, and we believe our new partnership with Invidis will allow us to build further on this foundation.”
 
Invidis also held its own digital signage conference in Munich on the 21st October 2009, where corporate users of digital signage infrastructures presented their experiences with digital signage projects. An audience metrics workshop was attended by executives from JCDecaux, Clearchannel Outdoor and Neo Advertising also. Speakers represented companies including Infoscreen, Cinemaxx, ECE Shopping Centre, Lufthansa Cargo AG and Wall AG.
 
Further details of the ISE 2010 conference can be found on their website. The conference will run from 1-2 February 2010 at the Amsterdam RAI, while the ISE tradeshow will run from 2-4 February at the same location. DS EUROPE will be exhibiting in the digital signage area – so please come and see us there!