Panasonic’s 3D Technology Promotes Film

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In collaboration with Twentieth Century Fox Film and Lightstorm Entertainment, Panasonic is providing its latest AV technology products to promote James Cameron’s Avatar which is released around the world in December in both 2D and 3D.
 
Through this collaboration, Panasonic will add momentum to its ongoing efforts to promote its Full HD 3D technology to consumers.
 
As part of the collaboration agreement, Panasonic will launch a global advertising campaign tied to Avatar and promoting numerous Panasonic AV products, including 3D. Panasonic will show Full HD 3D assets related to the film at numerous events to prove the power of 3D technology.
 
In the United States, Panasonic will be activating the Avatar partnership with a variety of sales and marketing components including integrated advertising in media outlets as well as promotional activities to key trade and consumer audiences.
 
Additionally, Panasonic will continue to educate various constituencies about 3D through a nationwide truck tour this Fall featuring multiple customised tractor trailers that will bring the immersive world of Full HD 3D to audiences using 103-inch Panasonic Viera Plasma HDTVs and Blu-ray Disc Players. Panasonic will also showcase the appeal of Full HD 3D technology at major trade shows including the International Consumer Electronics Show in Las Vegas.
 
At CEATEC 2009, a major electronics trade show in Asia, Panasonic demonstrated its Full HD 3D technology.
 
Panasonic's 65-inch and 103-inch Plasma monitors are being used not only in the production studios but also in James Cameron's own editing room because their picture quality and accurate color representation earned high marks from the film director.
 
"I believe 3D is how we will experience movies, gaming, and computing in the near future. 3D is not something you watch, it's a reality you feel you could step into," said Mr. Cameron. "In 2008 I was thrilled to join forces with the pioneers at Panasonic. They share my philosophy on the future of entertainment. As a consumer electronics company, they are setting new standards in technology. Panasonic's brilliance is demonstrated by their 3D presentation for the home. I've had an opportunity to view Panasonic's Full High Definition 3D technology first hand and it was remarkable. Panasonic is the perfect teammate for us behind and in front of the camera. They play a crucial role in realizing the next giant step forward for in-home entertainment."
 
"Our collaboration with Twentieth Century Fox and James Cameron as the exclusive audio visual partner on AVATAR is the largest promotional program Panasonic has ever undertaken focusing on a single film," said Toshiro Sakamoto, Executive Vice President of Panasonic Corporation. "It is truly an honor to be able to help bring the artist's vision to life. Panasonic is leading the way to bring 3D into the living room, taking home entertainment to a whole new level with our development of the first Full HD 3D Home Theater system, which we initially announced at CES 2009. Panasonic is also developing professional 3D production systems to improve the 3D production environment and make it easier for content creators to create more 3D programming for consumers to enjoy in the comfort of their own living rooms."
 
While Panasonic are currently targeting the home theatre volume segment with their 3D video, they will also consider 3D technology for the business to business market when they enter mass production of the 3D panels.