No Glasses 3D Stunt

In London this month hundreds of 3D glasses were crushed by a steamroller to symbolise the shattering of the myth that you need special glasses to see 3D.

Balfour international no glasses 3d rolled out broadway digital signage Hannah Campbell Simon Vyse digital signage

The stunt is a recreation of the iconic photocall opportunity when customs officials steamrollered hundreds of Rolex and Cartier watches to highlight counterfeiting.
Balfour International is exhibiting their "no glasses" 3D technology in their WOW Lounge in Broadgate until Christmas.

Pictured is Hannah Campbell, Balfour International's Head of Operations, with Balfour’s Simon Vyse at the wheel of the steamroller.