never.no Joins 1-2-1View for Interactivity

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Singapore-based digital signage provider 1-2-1VIEW has entered a partnership with never.no, a provider of interactive video and mobile technology, to develop digital signage which viewers can interact with in real time using their mobile phones.
 
By combining 1-2-1VIEW’s know-how in digital signage and audience measurement with never.no’s interactive software platform, the partnership will yield IP-based, flexible, viewer-friendly digital signage systems that provide advertisers useful demographic and geographic information about consumers.
 
never.no's interactive video platform enables audience participation by modifying the video stream based on live, user-submitted content. Able to function with traditional TV, Web TV, IPTV, and mobile TV platforms, the never.no product suite powers interactive TV formats and channels and allows viewers to participate through mobile phones and the internet.
 
“This unprecedented and powerful platform will create an engaging experience for consumers while also satisfying a need in the digital out-of-home advertising market,” said Alfred Chong, CEO of 1-2-1View. “In a short time, the statistics gleaned from interactive digital signs will become a powerful tool for advertisers, enabling them to target content ever more precisely and cost-effectively.”
 
“Joining with 1-2-1View will enhance our ability to market our technology in the fast-growing Asia DOOH market, besides giving us a complementary technology partner,” said Lars Lauritzsen, never.no CEO. “We look forward to a long and mutually successful relationship.”