MicroTiles Aid Armani

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Christie MicroTiles have helped to adorn one of the wonders of the modern world when appearing at the launch of the Armani/Pavilion — an open air event facility of The Armani Hotel. 
 
This open-air terrace also overlooks the spectacular Dubai fountains, the world's largest water display.Eclipse Staging Services was commissioned by The Armani Hotel to provide audio-visual support for the Pavilion extravaganza which was attended by 650 guests; the event was produced by Eclipse's Richard Scott and Armani's Geraldine Wong.
 
Eclipse deployed a range of new additions to their inventory — not only the MicroTiles but also All White Quest Audio speakers.
 
The visual elements were supervised by Eclipse's lighting designer Frank Schotman and included a selection of intelligent spots and moving LED fixtures on truss towers, as well as video screens, displaying the opening of the hotel, which was attended by Giorgio Armani himself.
 
In keeping with the Armani minimalist design, the MicroTiles were arranged in two columns in a 1x5 tile high configuration, to display Armani graphics. The hardware was supervised by Paul Foschi, and content provided by Ross Marshall.
 
Said Mark Brown, Chairman of Eclipse Staging Services, “We had a lot of people asking us about this unique technology, as it is very new to the region; in fact we are one of the first companies to offer MicroTiles for rental applications.”
 
The company, which has been trading in the region for ten years, had earlier placed their order for an initial batch of 100 MicroTiles with Christie’s Dubai office, also supplying a quantity to event agency HQ Creative for use on the Prime Minister’s Office stand at the GITEX expo. Mark Brown had based his purchase on the uniqueness of the product, believing that with just a 1mm seam, the product superseded plasma as a display item, and offered a better contrast ratio — with the LED projection engine providing longer life and true HD.
 
These were all features that made the Pavilion launch go with a bang. Representing the Armani Hotel, Geraldine Wong said “The event was a great success, and the lighting, sound, and video were fantastic".
 
Photos: Isaac Kumer