MediaTile Publishes Book on Content

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Keith Kelsen has launched a new initiative entitled “The 5th Screen Project,” an endeavour geared toward driving more digital signage deployments and moving the industry forward. He has also announced the publishing of his book focused on content for digital signage: “Unleashing the Power of Digital Signage – Content Strategies for the 5th Screen” will be published by Focal Press.
 
Kelsen carried out extensive interviews with industry leaders researching new media methodologies and also chaired the Digital Signage Association’s Content Best Practices committee.
 
“The fullest potential for digital signage has gone mostly untapped and my vision is that this project will deliver a substantial uplift to deployments by concentrating on the critical elements for success,” said Kelsen. “Taking on this challenge to further drive the industry forward, and at greater pace, comes at a time in our industry that I consider to be the tipping point.”
 
The 5th Screen Project is comprised of three distinct parts: leveraging the forthcoming book to educate the market on achieving content optimisation; continued development of content best practices through Kelsen’s Chair position with the Digital Signage Association; and heading a project related to a massive shift in media development and delivery.